Table of Contents

• Your digital distribution, your network, is your i …

• What is the power potential of your digital distri …

• When it comes to selection, how do you select and …

Your digital distribution, your network, is your income

Learning how to properly distribute your digital assets is really critical for your short and long term success as a creator, as a content creator. If you're looking to earn a living creating, then you are going to want to pay attention to what we're going to discuss. The problem is most people do not know how to set this up properly. Because of that, you end up losing thousands of sales, and you end up losing those sales in the long run.

This discussion we're going to go over some of the importance of digital distribution, setting up your networks, how they can be leveraged to maximize your business profitability and your reach. We will discuss this in a few parts. We're going to go over powerful networking, channel selection, leveraging data for best results, and we're going to tie all of these things together. So let's start with the potential.

What is the power potential of your digital distribution network?

Distribution networks have really revolutionized the way businesses connect with their customers. These networks can include everything from e-commerce platforms to social media, your channels, your email marketing systems, and even the content platforms, the sharing platforms that you're on. When you break everything down you can get into geographical barriers, you can get into time constraints, and you can allow your business to reach a more global audience, you can do this 247, unlike traditional brick and mortar, where in traditional brick and mortar you do not have that capability and you do not have those capabilities to be able to connect with your customers. With traditional brick and mortar, those offerings are not available.

You're not able to do that. So once you're established, you can serve an infinite amount of growing clients, you can serve a global customer base with minimal additional investment. This can lead to bigger profits, it can lead to bigger business expansion. So what is the true strength of digital distribution networks? This comes down to your ability to provide valuable real time data about customer behavior and customer preferences.

Every click, every view, every purchase, all of these things can be tracked and analyzed offering you insights that were before not imaginable, before the digital era. So when you have this information, this allows you to build your business, to refine the strategies, to do this on the fly. How do you do this? You personalize offerings, you personalize marketing efforts to meet the exact needs and desire of your target audience. The keyword is exact needs.

Moreover, when you look into this deeper, these your digital network, it requires less upfront investment compared to a traditional distribution. This makes things much more accessible to anyone. 1 person businesses, small businesses, maybe you're creating courses, maybe you're selling ebooks, maybe you're selling physical products, you're doing it all online, anyone can get into this. Anyone can start to earn, anyone can start to build and grow. You do not need to be a big corporation in order to do this.

When it comes to selection, how do you select and optimize the right channels for your business, for your digital business?

The key when it comes to leveraging digital distribution, and building this network, it really effectively lies in choosing the right channels for your specific business and your target audience. Not all digital platforms are going to give you equal results. Talk about this often. For every type of product or service that you are selling, Sometimes a different channel works best.

The process of selection. This requires a deep understanding of your audience's behaviors, their preferences, and their purchasing habits. This also It really does sort of call for a clear grasp on your own products characteristics. How do your products align with different platform strengths and how will your products align with your target customers? Once you've identified the most promising channels for your business, the next step is to optimize those channels.

This involves tailoring down your approach to fit the unique language, the best practices of each individual platform. This can mean taking full advantage of platform specific features, whether that is on social media and shopping tags, you can add storefronts, whether it is adding enhanced branded content. There's many different avenues you can go, but you want to be consistent with those avenues. How do you do that? You post regularly, you keep your engagement high.

If someone comments on something you reply to that, if someone likes something you can reciprocate that. It's very crucial to leverage these metrics, to analyze these metrics, to analyze these tools that you have available when you're building out these platforms. Now, let's talk a little bit about leverage. How do you leverage data for personalization and a better end user experience? One of the most powerful aspects of digital distribution, building your network, is the wealth of data that you have available.

The analytics you have available, these are built into all social media. This data is key to creating that personalized experience. This is where you can boost in customer engagement, you can boost loyalty, ultimately, you can boost your income by providing value to that exact audience. Every interaction with a customer has your digital platform at the forefront. That is your business card.

Every interaction should be catering to 3 things

1. target markets preference

2. their behaviors

3. and their needs.

These are the 3 most important things you want to focus on. The art of leveraging. Really utilizing this data, it begins with collecting and analyzing it. It's the first most important thing.

This may involve using a CRM, using a CRM system depending on your type of business or just simple analytics tools. Simple analytics tools that are built into your social media, maybe built into your blog depending on what you use for your website.

You wanna take these numbers, you wanna get good at going into your analytics and understand where are people clicking, why are they clicking, what are they clicking on, and then create a view from those clicks that your target market's going to see. So if you have someone who is interested in getting healthy, getting in shape, then you want to go into your analytics, see what videos or what posts they're clicking on, or what articles they're clicking on that you've created, And as you see patterns start to form, maybe they're clicking on an article you have that says, you know, 10 minute apps and they're focusing on that and you the majority of your clicks are coming in from that, then you want to take that, you want to target that and you want to build out campaigns around that that can lead into those targeted products and can lead into those trends.

The only way to know what's working and what's not working is to look at your analytics. You can do this on YouTube, you can do this on Instagram, you can do this on all most social medias, you can see where you're getting the most likes, the most clicks, why you're getting the most of those, and then you can make adjustments. This works the same way on your website depending on what website you use, your blog, you can see where the interactions are coming from and you just simply take those interactions where you're getting the most and you start to build out micro campaigns within those campaigns. In conclusion to all of this, short digital distribution network, it's far more than just a set of channels that are reaching customers. It is think of it as the lifeblood of your modern business.

When you understand the importance and you start to carefully select and optimize your channels, you create an integrated customer experience. You can take the data that you're getting from your analytics, from what you're putting out there, you can prepare it better for the future. You can continue to refine those campaigns, It really transform your business. You can earn more money, provide more value, and get your products in the hands of the right people. The right people that are going to benefit from what you're putting out there and all the efforts that you're putting out there.